Demand generation marketing (DGM) is a process where marketers create demand for their products or services by identifying and targeting key customer segments. This can be done through market research, analysis of past buying behavior, and targeted advertising.
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There are a few different types of demand-generation marketing agencies that can help your business generate new demand.
1. Event Marketing Agencies: These agencies focus on organizing events, such as trade shows, conferences, and expositions, to bring in new customers and grow your presence. They will typically have expertise in generating leads from attendees and profiling your company for potential new clients.
2. PR Agencies: PR agencies specialize in helping companies get their message out to the public. They can help you create a media strategy, identify target journalists and bloggers, and develop targeted content pieces. This type of agency can be especially helpful if you don’t have the skills or time to do all of this yourself.
3. Email Marketing Agencies: Email marketing is a great way to connect with potential customers who may not visit your website or contact you through other means. These agencies can create custom email campaigns that promote your products or services to the right people at the right time. They also often have expertise in driving traffic to your website through email campaigns and formulating effective lead conversion processes.
Make sure to ask around and compare quotes before hiring an agency, as this will ensure that you are getting the best possible deal. With demand-generation marketing agencies available in nearly every industry, it is easy to find one that is tailored specifically to your business.